How to set up A/B-testing in Tripolis Dialogue?

A/B testing is an effective method to obtain more insight in the conversion of your email marketing activities.
Using an A/B test, you can test different versions of the emailing. For example: subject line, sender name or call-to-action buttons.
That way you can analyze which features or changes in the newsletter or direct mail give better results and a higher ROI.
The integrated A/B testing tool of Tripolis Dialogue works using a wizard where you can easily change the size and quantity of the test groups.

 


Check out our Knowledge Center to find out all the possibilities Tripolis Dialogue has to offer!

Tripolis-Dialogue-videoTripolis-Dialogue-video