The eMail & MarTech Hub

Our story

TRIPOLIS was founded in 1999 by a group of Dutch internet entrepreneurs, who were building companies in the marketing technology domain. Their focus from day one was to evangelize the possibilities of email and bring solid marketing technology services to the market. One of their founding principles was to use best-of-breed software and build their own proprietary technology, following a hybrid strategy, because nobody else was providing the right solution. Driven by high demand, the company became expert in high-volume (XL-scale) email messaging, as customers were specifically lacking tech and integration capabilities in this demanding field, since core and mission-critical content messaging are often overlooked and underserved. In 2006, the company took the next step by offering its XL-scale email and marketing technology to a wide range of partners by moving to a licensing model as an ISV (independent software vendor). First, the company became the de-facto email tech platform provider in the Netherlands, and this success was then replicated in the UK, Germany, Spain, North America, and South America. By 2013, after years of solid growth, the company decided to build its own marketing automation suite, but such an ambitious suite had a short life, and quickly the company continued to its formal successful hybrid strategy, driven by 3 market insights:

-Marketing Suite Hype versus Best-of-Breed Reality
-Data Abundance Hype versus Data Obesitas Reality
-Personas Hype versus Real People Reality

Clients wanted to continue to focus on XL-scale email delivery in combination with solving very specific challenges. They were charmed by marketing automation suite vendors, but most realized that one marketing automation vendor couldn’t deliver everything—regardless of the promises made. The adventure of Tripolis building it’s own marketing automation suite turned-out to have a productive side-effect: a whole range of newly developed in-house engines were now available to the market. The company continued with an “enhanced” hybrid strategy, covering aspects such as personalization, real-time processing, multi-channel delivery, and data integration and management.