The arrival of Apple Mail Privacy Protection in September 2021 will affect the strategy of email marketing departments of all companies. Why? Because this new protection affects the reliability of the...Read More
Most organisations that utilise email marketing automation, use profiling to a degree, whether it is at a large-scale or not. After all: it is important to address your customer in...Read More
Personalization is an interesting topic concerning every e-mail marketer. Last week, an interesting report on personalization was published in the UK, based on research from Holistic Email Marketing and Pure360….