How do you stand out in a recipient's inbox? Your emails' subject lines and pre-headers are your only opportunities to achieve higher email opens. They are the first things your...
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Measurement is knowledge and data segmentation and profiling helps you. Ultimately, you want to use your email marketing data to get a good picture of who your customer is. This will...
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In the previous articles in this series on data, I described how you can get the most out of email marketing. By linking data sources and using enriched data you...
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One of the nightmares of any marketer: after hours of stress preparing a newsletter for sending. Just one more round of testing … and what do we discover? The browser...
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For many people, spam is one of the biggest annoyances they have to deal with on a daily basis. There are a number of very strict rules, like the GDPR,...
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Earlier this week, Tripolis connected with MessageBird Marketing Director, Michael Bevan, to learn more about omnichannel strategies for marketing professionals. Can you tell us about what MessageBird does? MessageBird is…
