The arrival of Apple Mail Privacy Protection in September 2021 will affect the strategy of email marketing departments of all companies. Why? Because this new protection affects the reliability of the...
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Obviously. Not a single email marketer likes an email opt-out. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do...
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In the previous articles in this series on data, I described how you can get the most out of email marketing. By linking data sources and using enriched data you...
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Most organisations that utilise email marketing automation, use profiling to a degree, whether it is at a large-scale or not. After all: it is important to address your customer in...
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Local and multi-sending domains have many benefits for email marketing that you may not be aware of right now. That's because not every ESP alerts you to this. Why you should definitely...
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On March 15, a ruling by the Data Protection Authority of Bavaria (BayLDA) concluded that the use of the email marketing tool Mailchimp by a German company was unlawful, acording...
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