The arrival of Apple Mail Privacy Protection in September 2021 will affect the strategy of email marketing departments of all companies. Why? Because this new protection affects the reliability of the...
Read More
Obviously. Not a single email marketer likes an email opt-out. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do...
Read More
In the previous articles in this series on data, I described how you can get the most out of email marketing. By linking data sources and using enriched data you...
Read More
