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Column of the Month: Don’t lose, retain your members with email marketing
Column of the Month – Geralda Wickel, Contentspecialist, Netexpo Associations and sector organizations are dealing with declining membership. This is no time to wait un …
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Column of the Month: Marketing Automation
Column of the Month – Gerrit van Leeuwen, Conversion Optimization Specialist, Yourzine. It’s join or quit. There’s no middle ground. Without marketing automation, marketers wi …
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Column of the Month: An 8-step road map for a successful lead-nurturing campaign
Column of the Month – Geralda Wickel, Contentspecialist, Netexpo Half of the leads that first come into contact with your company, services or products are not yet ready to ma …
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Column of the Month: Six real-life lessons about international business
Column of the Month – Bas Kuntz, CEO, Tripolis Solutions The decision to do business internationally may be easy, but the work is only starting. Where are you going to start? …
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Column of the Month: Marketing automation – A journey of 1.000 miles begins with one step
Column of the Month – Joost Nienhuis, CEO, RealCampaign Marketing automation is not about technology, but about the relationship between people. The baker on the corner can pe …
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Column of the Month: Is your email marketing strategy ready for summer?
Column of the month – Lauri Maréchal, OneToMarket Summer vacation is almost upon us or has already begun in some areas. Booming business for the beach club owner and the ice c …
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Column of the Month: Email marketing- make it personal and increase your conversion
Column of the Month – Geralda Wickel, Contentspecialist, Netexpo Personalization of your emails helps you as an email marketer to achieve your desired conversion – for example …
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Column of the Month: Doing away with email marketing myths
Column of the month – Gerrit van Leeuwen, Conversion Optimization Specialist, Yourzine. Once and for all, I would like dispel a number of myths about email marketing that are …
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Column of the Month: Tips and tricks for an effective direct e-mail that grabs you
Column of the Month: Brendan Brouwer – Owner Mailmaps Not only does the design of your email play an important part in the achievement of positive results, but the text and fo …
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Column of the Month: Help! The emojis are coming
Column of the month – Gerrit van Leeuwen, Conversion Optimization Specialist, Yourzine. For some time now, email marketers have been able to use symbols in their subject lines …
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