Personalization is an interesting topic concerning every e-mail marketer. Last week, an interesting report on personalization was published in the UK, based on research from Holistic Email [...]

Email Summit Next week it’s finally here: the DDMA Email Summit will take place at the impressive Kromhouthal in Amsterdam. Many experts in the field will be speaking at the event. To get warmed [...]

Bas ter Burg is managing partner of Add to Favorites, a company that guides organizations in effective communication with customers through channels such as email. Additionally, ter Burg advises [...]