[Rotterdam, NL] The Spotler Group are delighted to announce the appointment of Sean Barten as Managing Director of Tripolis Holding B.V. following his successful 8-year tenure as Client Services Director…
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19 April 2022 Rotterdam, NL: Today, Spotler Group announced the acquisition of OBI4wan B.V., an omnichannel customer service and marketing solution to bring webcare, intelligent live chat, chatbots, messaging, social engagement,…
The arrival of Apple Mail Privacy Protection in September 2021 will affect the strategy of email marketing departments of all companies. Why? Because this new protection affects the reliability of the...
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Obviously. Not a single email marketer likes an email opt-out. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do...
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How do you stand out in a recipient's inbox? Your emails' subject lines and pre-headers are your only opportunities to achieve higher email opens. They are the first things your...
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Measurement is knowledge and data segmentation and profiling helps you. Ultimately, you want to use your email marketing data to get a good picture of who your customer is. This will...
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In the previous articles in this series on data, I described how you can get the most out of email marketing. By linking data sources and using enriched data you...
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One of the nightmares of any marketer: after hours of stress preparing a newsletter for sending. Just one more round of testing … and what do we discover? The browser...
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For many people, spam is one of the biggest annoyances they have to deal with on a daily basis. There are a number of very strict rules, like the GDPR,...
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