Tripolis Social Marketing
Social marketing is an effective way to contribute to better company results. Millions of people make use of social networking sites like Twitter, Facebook, LinkedIn and Google+ on a daily basis. Social media play an increasingly important role in the marketing communication mix.
A major advantage of social media is the possibility of direct interaction with the audience. By integrating social media into your email marketing campaigns visibility and brand awareness of your company increase in a measurable way, and click-through-rates (CTR) increase.
Social Sharing integration
The cross-channel marketing software of Tripolis Dialogue allows to integrate social media into your email marketing campaigns in an easy way. In this way the content in an email newsletter can be shared at the article level with the main social media channels of the receiver, such as Twitter, Facebook, LinkedIn, Google+ and Stumble Upon. For the Netherlands we also added a share feature for Hyves.
Using a special link it’s easy to determine where the share icons should be placed. Just before sending, Tripolis Dialogue generates the correct code and places it in the newsletter. The social sharing feature is fully integrated into the Tripolis Dialogue reporting system. That way, you can analyze click behavior of the recipients separately for social media.
Social Media announcement
By using Social Announcement, it becomes possible to reach an even bigger target group for the newsletter. From within Tripolis Dialogue you can announce on the Social Media channels that you will be sending out a newsletter or that a newsletter is sent. In this way you do not only reach the subscribers of the newsletter, but also the people who follow your social media company account. Thanks to the integration of linkshortener bit.ly, there is more space for messages on Twitter. Social Announcement is a standard in the Tripolis Dialogue email campaign wizards.
Reach your customers now through Social Marketing. Create brand awareness and communicate easily with your customers through the integration of Tripolis Solutions’ cross-channel dialogue marketing software with the Social Media channels.