Multinational companies with local offices worldwide have special requirements regarding email marketing. Headquarters would like to control their branding and local offices have their customer knowledge that can make local marketing efforts more effective and customer-centric.
Tailor campaigns to local conditions
The Tripolis International Edition is tailor made for communication executives responsible for the communication of a multinational at a local office. The multichannel dialogue software lets marketers and local agents tailor their campaigns to local conditions and languages, subject to the norm and general practice specified by their headquarters.
From the headquarters it is possible to monitor local campaigns and keep an overview of all email marketing statistics of the offices worldwide, but you don’t have to be the owner of the email address database. Also, you can assign the local employee with the possibility to add content to the local campaign and see its own statistics.
Easy to use
The software has been developed to be very user friendly, which translates into a system so easy that even the most inexperienced user can work with it effectively. It is possible to create independent sub-accounts. There are many possibilities to do own branding and add own content to the system.