"The Omniture Genesis Network is the first 'plug and-play,' online marketing integration platform, and was introduced one year ago today," said John Mellor, senior vice president of business development and corporate strategy. "In this short period of time, Genesis has gained broad industry support and leading international partners. Together we are leveraging the power of Web analytics to provide our joint customers with an integrated view of their online data so their campaigns can be more targeted and relevant, increasing online customer conversion."

Because Genesis is a "Plug and Play" solution, it reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action. The Omniture Genesis Network of partners includes solutions for ad serving, behavioral targeting, content management, CRM, e-mail campaigns, search marketing, site search, user experience and many others.

"Today's announcement brings some of the leading European marketing application providers into the Genesis Network, offering our customers an even greater selection of partners who bring unique, best-in-class capabilities to local markets," said Neil Weston, EMEA vice president and general manager, Omniture.