Tracking Essential Email Marketing Metrics- by Lyuben Georgiev Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each email marketer should be tracking and after […]
Here you will find relevant news about our products, our partners and interesting innovations and developments regarding Tripolis Solutions as a company and related marketing facts.
All forms of communication are constitutionally protected, and electronic means are no exception. The confidentiality of letters, telephone calls and telegraph messages is replaced by letter and telecommunications confidentiality. This is the proposed amendment of Article 13 of the Dutch Constitution that has been approved by the National Council of Ministers. The amendment stems from […]
Lauren Smith – Litmus One of the largest problems that email campaigns face is image blocking. Usually due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to campaigns that lack the ability to immediately communicate and make an impact, even looking broken. Talk about a […]
Query on confirmed/unconfirmed contacts in subscription groups. We added the option to create contact queries that only select contacts that are confirmed or unconfirmed in a Subscription Group. To do this, simply select the “confirmed in” or “unconfirmed in” operator for a group subscription condition. If one of these operators is chosen, the group selector […]
Column of the month – Gerrit van Leeuwen, Conversion Optimization Specialist, Yourzine. Each year, the Customer Acquisition Barometer is published: research from the British trade organization DMA that looks at the sentiment of marketers and consumers about (the use of) acquisition channels, both offline and online. This year the focus is on consumer confidence in […]