As Marketing technology transforms itself, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space. What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see […]
Here you will find relevant news about our products, our partners and interesting innovations and developments regarding Tripolis Solutions as a company and related marketing facts.
Government workers with overflowing email inboxes may soon see some relief. Microsoft recently announced the roll out of its “Clutter” email management tool for Office 365 business users. Clutter uses machine learning and Office Graph to map work relationships, learning which messages are important to the user and which are not. After a learning period, […]
Column of the month – Daniël van Toor, Account Executive, 2Organize. Is it that white car? Is it the red shoes? People naturally scan everything with their eyes to determine if there is something interesting to see. So, of course, they also do this with internet pages, emails and direct mails as well. People often scan the […]
In April of this year, Ematters had the pleasure of welcoming a new customer: Laurens Simonse Group (LSG). Laurens Simonse Group is a talent management organization that assists higher educated young people during their first steps in the labor market. They do this by helping them find a part-time job, internship, final graduate internship, first […]
For better insight into which links in the email were clicked by recipients, we added more details to the “clicks in HTML” and “clicks in Text” reports. Also, for clarity reasons these reports can now both be found under “Show clicks in content” in the Clicks report for a mailing. Users can scroll through the […]