Dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on advertising, media and technology dmexco in Cologne is the global no. 1 industry […]
Here you will find relevant news about our products, our partners and interesting innovations and developments regarding Tripolis Solutions as a company and related marketing facts.
Google released the latest beta version of its Chrome browser today, and if you’re a Windows user on a machine that runs at least Vista, fonts will now look better on your screen. That’s because the Chrome 37 Beta now supports Microsoft’s DirectWrite API, a technology that improves the way fonts look on modern screens. […]
Add to Favorites How email became a personal channel in OHRA’s contact strategy For years, email has been an important contact channel for OHRA for direct contact with the customer. Years of experience in using email, feedback from customers, extensive analyses of its effectiveness and comprehensive insights into the customer situation have led to a […]
Column of the month – Edwin Basten, Director of Online Marketing Group (OMG) More and more attention is paid to the field of neuromarketing. And quite justifiably. The knowledge that is available from science of how the brain works, provides us with trail-blazing insights. These insights ensure that the unconscious workings of the brain can […]
Tracking Essential Email Marketing Metrics- by Lyuben Georgiev Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each email marketer should be tracking and after […]