In version 3.15 we have replaced our own user-agent detection mechanism with a 3rd party library. This results in slightly different data shown in reporting, exports and in the API. The new user-agent detection library provides more details and new types of user-agents and devices, but also returns slightly different results in a different structure. […]
Here you will find relevant news about our products, our partners and interesting innovations and developments regarding Tripolis Solutions as a company and related marketing facts.
Our partner Harper Jones has developed a plug-in for WordPress, with which it is now possible to create a subscribe form without having to implement your own Tripolis API client. Introduction This is a WordPress plugin which will allow you to add (only at the moment) users to the Tripolis database without having to do […]
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BMW i3 case Experience electric driving according to BMW Background To introduce the first electrical car from BMW, the auto brand organized a road show to let car enthusiasts from all over the Netherlands experience the special and innovative BMW i3. During the BMW i On Tour, visitors could take a test drive. In addition, […]
Column of the month – Gerrit van Leeuwen, Conversion Optimization Specialist, Yourzine. From discount to acquaintance What are your most important email marketing KPIs? Undoubtedly, you will make decisions based on coverage (database size and opens), clicks and conversions at the least. And we continuously optimize existing messages. What is striking, however, is that especially […]