Although marketers have more tools and channels available to start the dialogue with customers, email marketing and email newsletters remain the most popular marketing channels amongst American marketers. Social presence is a good third. When marketers want to improve their organic search results, many of them turn to implementing social sharing buttons.
Almost eighty percent of the marketers who were interviewed for Chief Marketer magazine’s Interactive Marketing Survey states that for them email marketing is the main interactive marketing tool. Email newsletters were number two with nearly sixty percent. Presence on social networks was in third place with 58 percent.
The marketers were also asked about specific marketing activities, which showed that 28 percent of marketers would use webinars, 24 percent would opt for local search engine marketing and that 22 percent would opt for personalized URLs. The niche tools that showed the highest growth in the past year were social apps (20 percent) and branded games (13 percent).
They were also asked what marketers do to improve their organic search engine results. First for that was placing buttons for Facebook and Twitter on the website (68 percent). Optimizing landing pages was second (51 percent). More content on the website was in third place (47 percent).
The majority of marketers (65 percent) indicated that the budget for digital display ads will increase or remain the same next year. Of the people who see their budgets increase, 59 percent will investment this in the visualization of social media and mobile platforms.
Source: Customer Talk